Incorrect assessment about product/service positioning

Problem Description

Incorrect assessment about product/service positioning and erroneous estimates of customer requirements because our organization is making wrong assumptions about its’ needs and interests.

CONTINUE TO GROW Solution

CONTINUE TO GROW solution (Customer Intimacy and Market Intelligence Supporting Actions) allows organizations to:

  • Enable collective intelligence of the organization, understanding market facts from customers.
  • Involve customers in innovation - and the people who know them best. Gather feedback and ideas from customers.
  • Provide business rules and data details about the customer’s innovation requirements.

Related items

More in this category: Loss of Business Opportunities

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