Utilising crowd led approaches to create value is increasingly familiar in both the literature of business comment and reporting and through our own experience. Crowdassets, as we refer to them, represent a profound and enduring source of innovation and we must adapt and respond to this opportunity. In the fourth of a series of articles focused on Innovation Culture, we are going to provide a more holistic view of the concepts as well as the means to embrace the growing opportunities presented by the crowd empowered ecosystem.
Have you ever had that feeling that something was really meant to be?
While studying for Marketing and Sales, Christina Pettersson decided that should do more than just theory. It was time to get hands to work, published an ad in Innovation Global Network and Continue to Grow replied to it.
Coincidence? We believe it was meant to be.
It took several months to bring to life, but in less than a month ideaChef was presented and is being noticed in Europe.
Bologna, 4th June 2015
We are delighted to announce that ideaChef was officially launched in Bologna at R2B event.