Unable to measure the impact of innovation spending

Problem Description

Unable to measure the impact of innovation spending on growth and competitiveness because our organization’s metrics for day-to-day projects are also used for innovation projects and are not updated.


CONTINUE TO GROW solution (Innovation Performance Dashboards Software Application and Innovation Cycle Performance Measurement Supporting Actions) allows organizations to:

  • Define innovation performance indicators that fit the organization needs of measuring innovation along the whole cycle – and asking what are needed in the future.
  • Use indicators that monitors not only financials but also the intangibles (knowledge, reputation, brand, relationships, ...).
  • Track every innovation program’s progress, then creating tasks for follow-up and on going communication.
  • Developed a ROI model to prioritize investments in innovation projects and help executives determine the optimal investment in innovation.

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